Las Vegas lawyers - attorneys legal directory
Search Engine Optimization for Law Firms
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
Is engine optimization worth the cost? The answer is it depends on your
return on investment potential vs. other methods of getting targeted traffic
(potential clients) to your site.
Remember, real search engine optimization requires a lot of custom design
and coding work. This specialized work does not come cheap. Plus, what many
will not tell you, is that any true website optimization requires regular
monthly updating/re-coding to maintain your site’s ranking
New websites are constantly being made and re-worked, all fighting for top
search engine placement. Combine this with constantly changing algorithms of
the search engines and you realize why true website optimization is an
on-going process. Sure, there are many quick fix pitches to reach top search
engine rankings in a matter of days or a few weeks. Don’t fall for such
pitches as the majority are outright scams and/or of such a nature that
violates the search engines rules/polices and therefore could and have
caused websites to be banned from a number of search engines.
When you think about it, there really isn't anything in life that is a
verifiable overnight success. Nor is there a whole lot of luck involved in
successful endeavors. Take movie stars and musicians, for instance. Many of
them are thought to be an overnight success by the press because it makes
for a good story. However, 99% of the time if you check what those
successful stars were doing before they were "discovered," you'll find that
they were plugging away at their artistic endeavors for years and years.
There are many successful ways to optimize a website for prime rankings, but
many factors combine to preclude a single optimization method.
Here at Promotions Unlimited, we feel that proper optimization will only be
truly successful if built on quality site content. Our second key element to
top optimization is quality themed links. To round out our top three
preferred website optimization elements is how your web pages are made and
the amount of graphic coding used.
In search engine optimization, content is in charge! How well you and your
firm are should not be on your website. Significant information relating
specifically to your practice area should be on your site. Interesting facts
and legal resources should be on your site. Such useful information will
provide a solid foundation on which to build up your sites search engine
standings.
Just always keep in mind that if you actually want a successful website it
will require constant work. This is true for any website, optimized or not.
Many firms spend quite a lot to develop their sites and may only update them
once a year. Such a stagnet site is fine if you are not interested in search
engine rankings. If you want to achieve higher rankings than the majority of
competing firms, monthly updates are mandatory.
Last but not least, (yes, here comes the plug) if you want to maximize your
return on investment, for most small to medium firms, it would definitely
pay to advertise with our network of existing city-specific, high ranking,
legal directories. In essence, going this route, your firm can have the page
one exposure for the key word phrases most likely to generate new clients
for your practice. We have the confidence in our service to offer new
clients the opportunity for a fully functional photo listing for four months
for about the cost of a good meal! Yes, just $40 (and no further obligation)
you can easily prove for yourself the cost effectiveness of our service.
Good luck!
Copyright 2007 Promotions Unlimited. City specific legal directories. All
rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited (search engine
optimization) a Internet legal directory (CA, TX & Las Vegas) publisher and
search engine placement technology analyst. You can contact Bob via e-mail
at seo711@gmail.com or visit his San Diego legal directory at:
www.sandiegolawyerforyou.com
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