Lawyers: Know Your Control Panel
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
This material is subject to copyright and any unauthorized use,
copying or mirroring is prohibited.
Every website has a control panel. Most site owners do not know how to
access this key component of your legal website. This article is equipped
with a video tutorial to show you how easy it is to use your control panel
to see your traffic and more importantly, discover where they were just
prior to entering your site.
For legal sites, many will contact you by phone, but it still pays to know
how to access your control panel to measure your traffic and determine where
visitors were, right before entering your law firm's website.
Whether putting out a direct mail piece, a newspaper ad or TV spot, to judge
effectiveness of driving traffic, you must access your control panel stats.
To do this, you usually add an extension to your URL and a security screen
will appear for your user name and password. If you do not have this
information, your webmaster can provide it.
This is imperative to ensuring that your legal website is effective in
driving traffic to your law firm’s site. Without enough traffic, you will
not be obtaining the maximum benefit from the Internet.
Keep in mind, if done properly, many law firms have found the Internet to be
their most cost effective media investment. We had one Los Angeles law firm
cancel their expensive Yellow Pages ads in favor of our directories and
their own sites. They calculated the cost to secure new clients through the
Internet to be way higher than the phone book.
Being knowledgeable about your legal website traffic stats is very easy.
Just a few minutes viewing our video tutorial should put you well on your
way to moving your website to the next level in performance.
Depending on your bandwidth there may be a few pauses in the video as it
loads different segments. If you want to pause or replay the video, use the
controls on the bottom of the screen.
Please click here to visit the hosting site of our legal video. If the
hyper-link does not work, cut & paste the link into your browser:
http://lawman711.googlepages.com/seoforlawyers
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal directory sites, a few of which are: Los Angeles
lawyers, Las Vegas lawyers, San Francisco lawyers, California lawyers, Dallas
lawyers Promotions Unlimited started out as a general search engine optimization
firm but has morphed into a specialized search engine optimization service. Our
attorney client’s results through our directories have proven to be far more
cost effective compared to Yellow Pages advertising. What is surprising to us is
the amount of skepticism still prevalent among legal practitioners about the
effectiveness of the Internet to generate new business. Some times old habits
die hard!
In September 2006 Bob's legal websites generated over 45,005 unique visitors.
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