Las Vegas lawyers - attorneys legal directory
The FINEST Return for YOUR Law Firm’s Advertising Dollars!
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
This material is subject to copyright and any unauthorized use, copying or
mirroring is prohibited.
If you are reading this and think that the Internet is just a regular trend,
stop reading now…this article is not meant to change your mind but to show
the great potential for moving your practice to the ‘next level’ through
careful use of the Internet.
The Internet Advertising Bureau (IAB) self-assuredly states in a recent
article that:
• The Net is the Fastest Growing Medium in History
• Internet Demographics are a Marketer's Dream
As Jeffrey Graham says "Good online advertising adds into the user
experience and offers relevant, persuasive information just as any other
form of advertising does."
According to a PriceWaterhouse Coopers Internet Advertising Revenue Report
for the 3rd quarter of 1999, "Internet/online advertising revenues surpassed
the $1.0 billion quarter for the first time, totaling $1.2 billion for the
third quarter of 1999" and this was a "148 percent growth over the 1998
third-quarter total of $491 million."
The Industry Standard magazine exhibits projections for online advertising
to reach a stunning $30.8 billion dollars by 2005 - up from $7 billion in
2000.
Each of our clients have their own firm websites. Because the Internet and
search engines, the gate keepers to the Internet, are not listed
alphabetically, they have joined our many city-specific legal directories.
Thus they are able to take advantage of the potential search engine page one
placement for a city specific legal phrase that precisely relates to their
practice areas.
Yes, the solution is page one placement of specific targeted legal phrases
that a potential client is likely to enter into a search engine to find your
firm. Common phrases and single words are a waste of time in this regard.
It’s not the general traffic you want but the targeted visitor that produces
real returns. With that said, our experience in the legal Internet field
shows that it takes quite a few targeted visitors to equal one paying
client!
Now look at the ROI for the Internet vs. the phone book. The competition for
phone book ads is intense. Unless you are prepared to spend thousands per
month on a multi-page color ad, your chances of getting noticed, and called,
greatly minimize. Our clients tell us, due to the huge costs involved, the
ROI is in almost all cases substantially less than what is being earned
through the Internet.
We have one very successful client attorney who has now given up on not only
phone book advertising, but all print advertising, in favor of the Internet!
We have also had a couple of clients, whom after a year in our directories
were not sure if they were effective for generating new business. Both of
these clients were back with us after just a few months when they became
aware of the cut in inquires and real clients. In truth, one of these
clients even increased their firm’s ad with us by 300%!
I’m not saying make a drastic move, though I would love it, but to think
about ROI and the low price it would cost to have your city specific legal
phrase on page one of Yahoo, Google, MSN, AOL, etc.
Our flagship San Diego legal directory www.sandiegolawyerforyou.com had
4,970 unique visitors in March ’04! Rather than take a search phrase from
this directory, let’s look at a much smaller directory for Los Angeles
Orange County lawyers.
Look at the extremely competitive legal phrase: Los Angeles civil litigation
lawyers
The five major search engines below, all show that our directory achieved a
page one, position one result as of 4-4-04. AltaVista, AOL Web Sites,
Google, MSN, Netscape.
To get the maximum potential from the Internet, your website must attain
page one placement for your specific practice area key word phrases. With
directories like Google returning only ten sites per page, to say that any
one firm could achieve more than one page-one placement, would be nearly
impossible. This is where search engine optimized legal directories can
provide the lynch-pin to maximizing your firm’s Internet potential.
Copyright 2007 Promotions Unlimited - search engine optimization - All
rights reserved.
ABOUT THE AUTHOR
Bob Schwartz is the founder of Promotions Unlimited, an Internet legal
directory (CA, TX & Las Vegas) publisher and search engine placement
technology analyst. You can contact Bob via e-mail at seo711@gmail.com or
visit his San Diego legal directory at: http://www.sandiegolawyerforyou.com/special.htm
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