Las Vegas lawyers - attorneys legal directory
Steps to drive high quality traffic to your legal website
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
Your firm made the commitment to finally join the Internet community and had
a professional web design firm create a really good looking website. Now
after a year or so, you’re wondering not only why you’re not getting any new
clients from your site, but also why your site’s traffic is low.
The answer is that the vast majority of website design companies are not
search engine optimization firms. With most major search engines returning
about ten websites per page on a given keyword search, basically, if your
site is not within the first three pages of returned results, your site’s
effectiveness as a new client generator is zero.
It is this fact that has brought a following to the
pay-for-placement/pay-per-click search engine revenue model. An interesting
fact about buying ‘sponsored’ or ‘featured’ positions is that it is
approximated that upwards of 50% of the web surfers will skip over these
listings in favor of the ‘organic’ listings.
Recently, a search on Google for the phrase ORANGE COUNTY ATTORNEYS found
251,000 results. With only ten organic returned results per page, do you
really think a potential client will find your site if it appears on page
23?
The competition for top organic search engine is fierce and requires the
knowledge and expertise of a specialized firm. There are no simple solutions
and many prior techniques that were once successful are now considered Spam
or manipulation by the search engines and although they still may result in
a high placement, this will be short-lived. Once such techniques are
discovered to the bottom of any search results.
Let’s see some valid results to prove my point. Employing the keyword phrase
ORANGE COUNTY ATTORNEYS, and just looking at page one returned search engine
results, below is how our LA/Orange County legal directory ranked:
For 65 keywords, this directory has 463 page one results on a number of top
search engines. This is what propels our targeted traffic. For July 2004 we
had 3,036 unique visitors to just this directory.
The best cost efficient strategy for most legal firms is to join with firms
like ours, which specialize in high search engine placement, for city
specific legal key words, through directory style websites. As shown above,
the bottom line is top placement for legal keyword phrases that are likely
to be used by potential new clients seeking legal assistance.
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited http://www.websitetrafficbuilders.com
an Internet legal directory (CA, TX & Las Vegas) publisher and search engine
placement technology analyst. You can contact Bob via e-mail at seo711@gmail.com
or visit his San Diego legal directory at: www.sandiegolawyerforyou.com
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