Las Vegas lawyers - attorneys legal directory
Steps for Improving the Placement of Your Law Firm's Website
Well, by now you most likely have heard that good design, appropriate key
word density, intuitive navigation, accurate Meta tags, quality incoming
links and informative content are all important to achieving the highest
search engine placement. This is especially true when it comes to law firm
sites. Legal search engine standings are one of the top competitive
classifications for search engine standing optimization efforts.
For this article, I’ll assume that your legal website already excels in the
areas just mentioned and your site has decent standing for your desired
legal keyword phrases. But, as you are strongly aware, the Internet can
generate quality clients at a far more cost effective basis compared to any
other means. So, moving your legal website to the next level should be a
very wise decision.
Below I have recorded some highly effective ideas to improve your search
engine standings:
1. Get another legal website! Yes, for about $53
per month for the first year, and appx. $11 per month starting in the second
year, you can have a second website. Your cost the first year would be an
estimated $500 for the legal website creation, $10 for a new domain name
registration for one year and $10 per month for top quality website hosting.
The cost drops in the second year because the site creation fee drops off.
This second site should not be the same as any of your existing site’s
appearance or content. Failure to adhere to this could cause your site to be
dropped from major search engines. Your sites should be about your firm but
each discussing a different practice area. Plus, both your sites should be
hyperlinked together.
2. Choose a URL Your new website needs a web address. Select a URL for your
new legal website that incorporates some of your keywords. Which site do you
think would generate more search engine hits: www.sandiegolawyerforyou.com
or www.smith-smithandklein.com?
Even if you have good name recognition in your local neighborhood, a
potential client seeking a San Diego attorney will most definitely find the
first site before the second. Result: Placing key words into your URL will
increase your chances of being found in a key word search. For a free
software tool (Domain Name Analyzer) for finding that perfect domain name
for your business or product can be found at:
3. Purchase website creation software.
As web site owner, you or your assistant should know how to up-date your
site by improving current content, or minor changes. Updating should be done
often to keep your site significant. With many free and low cost web site
programs available, knowledge of HTML is not necessary. Personally, I would
choose Microsoft’s FrontPage as the best choice for website creation
software.
4. Read a book on Search engine optimization.
Knowledge is power. Website designers are good at their website creation
efforts, but usually lousy at any optimization efforts. In many cases, if
they try optimization at all, they are using techniques that are old and in
many cases could and have caused sites to actually rank well below their
true potential or be neglected because of what is perceived as search engine
mutilation. Become the master of your domain! For a limited time, I’m
offering a current search engine optimization 90+ page e-book that will show
you the effortless 'insider' techniques that will without a doubt, boost
your site’s rankings. If interested, e-mail: seo711@gmail.com with “SEO
e-book” in the subject line.
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Las Vegas lawyers - attorneys legal directory
