Las Vegas lawyers - attorneys legal directory
Stop Internet Scams by working
with law firms
Are people making huge profits from the Internet? Sure!
Are search engines the prime mechanism for driving traffic? Sure!
If properly utilized, are search engines one of the most efficient
advertising to generate new legal clients? Sure!
Are you or your law firm going to be presented with Internet based
advertising propositions that will be a total waste of money or even an
outright scam? Sure!
Hopefully after reading this you will be able to avoid a few of these
ever-evolving Internet scams.
#1. “I’m from the XYZ legal professional Intergalactic search engine. We’re
getting thousands of visitors every day and can guarantee your firm a top
position for your location/practice area/keywords at a special discounted
rate just for your industry.”
THINK/VERIFY/QUESTION: Established major search engines generate the
majority of Web traffic. These include AOL, Ask, Google, MSN & Yahoo. Search
engines such as, About, Open Directory, Alta Vista, Lycos, Looksmart, Mamma
& Netscape are among the second tier of top search engines. The name and
site looks professional, and the offer what sounds like a bargain. However,
these are not the key factors to make a cost efficient investment!
First, you should check the PageRank of their home page, they should have at
least a PR of 5 otherwise dismiss it. If the 'search engine' does not show
up within the first two pages of returned results, again you should dismiss
it.
Do not be overly impressed by standings within the
sponsored/selected/featured listing section of your search engine. These are
all terms for paid-per-click advertisers. They could be paying for top
positions here during their solicitation phase to show/impress the
unsuspecting. They can terminate them at any time. It is far more productive
and much harder to achieve a page one placement in the ‘organic’ listings of
the major search engines.
Lastly, watch out for use of an example of a high placement for a keyword
phrase that has little or no competition. It could be: “Type in Red Rider
Legal Profession Search Engine into MSN and you see we are on page one,
position one!” Though a truthful statement, think about who would ever use
that legal phrase in a search engine in the first place!
#2. “Pay us $XXX and we guarantee to get your legal website on page one of
Google, MSN, etc!” Just as before, be careful and do some research on what
exactly they are offering. Which search engines and what keywords are they
referring to when they guarantee top listings? Will your site be in the
sponsored ads or the organic listings? Take a look at their other customers
and verify they their service is worth the money. Look at other law sites
who have this service, do they have a PageRank of 5 or more? If they are in
fact optimization specialists, it would make sense that their own website
have top organic positions as well. Verify for yourself using these keyword
phrases, URL placement, URL position, SEO, search engine optimization. They
should be on page one or two of AOL, Google, MSN or yahoo.
For over three years we have not dealt with individual site optimization but
you can easily see that for our site www.websitetrafficbuilders.com our
rankings are exceptional. As of this writing our standings were as follows,
Google: URL position – PAGE ONE., MSN: URL placement – PAGE ONE, URL
position – PAGE TWO., AOL – URL placement, URL position –PAGE ONE.
Lastly, many banned techniques will rocket your site to page one, but within
a few weeks your site will disappear from most of the major search engines.
Yes, it will have been banned for spamming the engines. Remember, it is not
“if” your site will be banned, it’s “when!”
Think, verify and question; doing the research, you can save big bucks and
big trouble.
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