Las Vegas lawyers - attorneys legal directory
Search Engine Placement Improvement for legal sites
By Bob Schwartz, CRS, GRI ©2007 Promotions
Unlimited All rights reserved.
This material is subject to copyright and any unauthorized use, copying or
mirroring is prohibited.
Achieving top placement in the search engines takes good design, intuitive
navigation, proper key word density, correct Meta tags and informative
content. Law firm sites are lacking one significant element...Quality
incoming links!
Google implements a PageRank system from 1 to 10, with the majority of
quality sites rankings at 4 or above. Google's system looks at what other
sites are linking to you or link popularity. It is no longer about how many
words are on the page, in fact, it was not really about that at the start.
Webmasters often link to pages that other people find are valuable
resources, logically these pages are ranked much higher than those pages
that are of low quality. Essentially all Webmasters these days are aware of
the benefits that quality incoming links have on building traffic.
For small or new websites this change is a big obstacle, while the
high-traffic sites are heavily favored. Three are software programs that
does all of this automatically and would help tremendously. For more
information, click here.
More links are not better unless all of them are high-quality links. Numbers
aren't as important as context and relevancy. It is better to have a few
links from sites that are similar in content and topic to yours, a few links
from the portals, and a few links from site reviewers, than to have 1,000
links on Free For All (FFA) links pages. Actually, in practice, non-themed
links can actually lower a site’s search engine placement. This is
especially true when lazy webmasters join link swapping plans in hopes of
having ‘instant’ mega, in-coming links. These services are designed to
immediately boost your link popularity. The way they work is simple: Each
member of a link-share program places a machine-generated page on his site
and links to that page from his front page. The machine-generated page has
links to all other sites participating in the program. Each member submits
his machine-generated page to all search engines, and the result is that
each member has a link to his site from everyone else.
These programs have produced some positive effects in years past, but many
search engines now regard them as spam and often ban sites that they find
participating in these programs. Don't even try them, even if you are really
desperate. Here is what Google has to say about this practice: “Avoid SEOs
that talk about the power of "free-for-all" links, link popularity schemes,
or submitting your site to thousands of search engines. These are typically
useless exercises that do not affect your ranking in the results of the
major search engines. At least, not in a way you would likely consider to be
positive”.
Quality link partners can best be found within the top three pages of search
engine results when using popular legal key word phrases. These phrases
should also reflect the geographic area your firm is located. Lets say you
have an auto accident firm in San Diego, a good key word phrase would be:
San Diego auto accident lawyer, San Diego accident lawyer or more generic
phrases like San Diego attorneys, San Diego law. Excluding the sponsored
sites, see who is on page one and send them an email asking for a link
exchange. Alternatively, consider sites on Google ranking within the first
five pages of results. Links from other legal related sites are also very
valuable.
Exclusively for the legal community, our top rated legal directories have a
free reciprocal award linking program with no obligation to join. If your
site qualifies, our top rankings will create a valuable link back for your
firm. Click here or send an email my way to learn more about the program.
To develop your rankings and increase your business, quality incoming links
are a must have. A proper linking program, your site can see the true
potential the Internet offers.
If your legal practice is located in California, Texas or Las Vegas, you
can expand your business even more by trying a free basic trial listing in
our legal directories! For more information, just CLICK HERE.
Copyright 2003 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited http://www.websitetrafficbuilders.com
an Internet legal directory (CA, TX & Las Vegas ) publisher and search
engine placement technology analyst. You can contact Bob via e-mail at
bob@websitetrafficbuilders.com or visit his San Diego legal directory at:
www.sandiegolawyerforyou.com
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