Las Vegas lawyers - attorneys legal directory
Link Popularity: A Powerful Technique for Quality Legal Search Engine
Placement
By Bob Schwartz, CRS, GRI ©2005 Promotions Unlimited All rights reserved.
Your law firm has a nice website with a memorable web address. Yet after
many months you have not secured one new client you can directly attribute
to your legal website and your sites traffic is terrible.
Getting your law firms web site ranked high on the top search engines is
necessary for achieving Internet success. In the not too distant past, the
only thing you had to do to earn top search engine placement was to give
your page a memorable title, use the right keywords and add a good meta tag
description.
Those were yesterday's rules. Today the rules have shifted. 7 of the top 12
search engines are now factoring in link popularity when concluding a site's
position in search results. This means that your web pages may be perfectly
optimized for good search engine placement and still rank poor.
Improving your legal link popularity can dramatically improve your law firms
search engine rankings. Improve your search engine rankings and you can't
help but do more business.
Link popularity is the total number of web sites that link to your firms
site. The more links connecting to your site, the greater your link
popularity rating. The idea is that if a large number of web sites are
willing to have links to your web site, a search engine believes you have
information that is worthwhile to their customers. By using link popularity
as ranking criteria, the search engines are making certain their clients
will get a more relevant search result. The greater your link popularity
rating the higher your web site will rank in the search engine directory.
In a real-life example, we will look at two legal websites. We use an easy
technique for estimating the number of links leading to each of the sites,
from just the MSN search engine. The first site is
www.sandiegolawyerforyou.com. This is a well-established legal directory
site. In February '05 alone, there were over 5,100 unique visitors, all
obtained from high page one rankings. The second site is a newer legal
information website: www.legal-advice-library.info. This site had 128 unique
visitors in February '05.
If you follow these steps, you'll be able to run the same link test on your
own site. In the search bar on MSN we input the URL preceded by: link: The
input for our first site was:
link:www.sandiegolawyerforyou.com The results exhibited that there were 754
links pointing toward this site. For our second legal website,
www.legal-advice-library.info, MSN reported seven links. To determine what a
good incoming link goal should be, you can run this test on a few of your
high ranking, local legal website competitors. Note how their average number
of links compares to yours.
How do you increase legal link popularity?
Previously, you literally had to visit a number of sites and ask them to
link back to your site.
• or you could pay for legal links.
• or you could submit your site to {tons|a bunch|hundreds}} of FFA link
directories and hope the search engines indexed the sites before your
postings expired.
• or you could visit a lot of legal discussion boards, post, and hope your
message would be indexed.
On the whole, a hit-and-miss proposition which might or might not work. Some
legal sites have set up ‘link-farm’ services. Some are no charge to join and
others charge a nominal monthly. When it comes to these types of services,
the best advice is to stay away . . . far away from them. The search engines
are on to this ‘shortcut’ scheme and will actually lower your site’s ranking
or remove it from their index when they find it on your site (yes, they have
techniques for spotting this).
A manual email request to another Webmaster has been the tradition in the
past. Recently, specific software has become available that automates the
locating of similar teamed legal sites, individually emailing them a link
request and creating a legal link directory on your site. One of the best
attributes of such software is the ability to quickly verify that your link
is still on your partner’s site. Such link verification should be done at
least once per month to ensure that the linking webmasters are sticking to
up their side of your reciprocal link agreement.
Legal Link popularity - legal reciprocal links -- the easy way.
After much investigation, I can assure anyone interested in achieving higher
search engine rankings should definitely develop a strong legal reciprocal
linking strategy. The easiest way to do this is with the
Zeus Internet Marketing RobotThey have a free trial so you can try the
program without any obligation.
Copyright 2007 Promotions Unlimited. City specific legal directories. All
rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited (search engine
optimization) a Internet legal directory (CA, TX & Las Vegas) publisher and
search engine placement technology analyst. You can contact Bob via e-mail
at seo711@gmail.com or visit his San Diego legal directory at:
www.sandiegolawyerforyou.com
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