Las Vegas lawyers - attorneys legal directory
Lawyer’s Websites that are More Productive
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.
This material is subject to copyright and any unauthorized use, copying or
mirroring is prohibited
For the majority of legal firms the most cost effective way to attract new
clients is through the Internet. Naturally you must have your own website.
Your site should be noted on all your printed material from business cards,
to letterhead, and all advertising.
The real key to success is to go beyond the basics. To actually have an
effective legal website you must have your site’s keyword phrases appear on
the first three pages of the major search engine search results.
In most cases, a prospective legal client will go to their preferred search
engine and type in a very broad legal search term like “lawyer” or “Social
security lawyer.” Such general terms will return lawyers from New York to
Nebraska. The searcher will realize that they must be more specific or limit
their search phrase in order to locate the legal advice they seek. So, the
common next action is usually adding their city or state name to the general
legal phrase. The revised legal keyword phrases will now be close to: San
Diego lawyers, San Diego social security lawyers or San Diego attorneys.
Naturally, the competition for these city specific legal search phrases is
very steep. Your law firm’s options for getting your site to rank high for
these phrases is to buy sponsored listings on an auction type, pay-per-click
basis, employ a search engine optimization firm to work on your site, or
purchase a listing on a legal site that already has a high placement for
these legal phrases.
Of the three choices given, the most cost effective is to be listed on a
site ALREADY ranking high for your city/area’s legal keyword phrases.
However, don’t just pick a site to advertise on based on their ranking for
one or two specific legal phrases. You should look for a site that has
multiple city/area legal keyword phrases appearing on page one of several
major search engines.
As an example, let's take our Houston Texas legal directory. Keep in mind,
keyword standings change a lot and the rankings noted here were effective as
of the writing of this article. The Houston lawyers directory site’s URL is:
www.houston-texas-lawyers-attorneys-directory.com.
For the legal search phrase, Houston Texas lawyers, this site is on page one
of the organic search results of Google, AOL, and MSN! Just looking further
on MSN, this site also holds page one standings for the terms: Houston
attorneys, Houston lawyers, Houston TX lawyers, Houston TX attorneys,
Houston bankruptcy attorneys, Houston defense lawyers, Houston criminal
lawyers, Houston divorce lawyers, Houston DUI, Houston accident lawyers,
Houston wrongful death lawyers, Houston social security lawyers, Houston
labor attorneys, Houston labor lawyers and Houston employment attorneys.
Such multiple city specific page one standings should be your primary
selection criteria.
So many city specific legal phrases generate a large amount of laser-like
focused legal traffic. In May, the Houston Texas lawyers site above recieved
3,348 unique visitors!
Promotions Unlimited started out as a general search engine optimization
firm but has transformed into a specialized search engine optimization
service. Our attorney client’s have achieved results from our directories
that have proven to be far more cost effective when compared to Yellow Pages
advertising. What is surprising to us is the amount of skepticism still
alive among legal practitioners about the effectiveness of the Internet to
generate new business. Some times old habits die hard!
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal directory sites, a few of which are: Houston
lawyers, Dallas lawyers, Los Angeles DUI lawyers, San Jose DUI lawyers, San
Francisco DUI lawyers In May 2006 Bob's legal websites generated over 40,164
unique visitors.
Click the link below to return to:
Las Vegas lawyers - attorneys legal directory
