Las Vegas lawyers - attorneys legal directory
Five Steps to reduce the potential new business your firm’s website can
generate.
Your firm finally has website published on the Internet for almost a year
now, and it really does not seem to be producing the results you expected.
To maintain the under-achievement of your website, be sure these common
Internet errors all pertain to your website.
For just a few hundred more in design costs, you followed your website
designer’s advice and now have a ‘Flash’ entry page. Great flying graphics,
sound.,. It’s like a movie introduction.
Downside: Unless you are an entertainment specialist, these intro pages can
be a real turn-off, and very time consuming ...waiting for it to load. Many
search engines have a very difficult time indexing heavily animated pages.
With importance always placed on the entry page’s content, this can, and
has, caused sites to rank far down in standings for your firm’s keywords.
To prevent surplus spam email, you decided to just have your contact
information on your contact page. Plus, you followed your web designer’s
advice again, and instead of publishing your email address, potential
clients must fill out an on-line form for any inquiry.
Downside: It’s a good design idea to place your firm’s entire contact
information on each page of your site. You never know on which page a
potential client may enter your site. It's a intelligent idea to include
this on EVERY page of your site in the same spot on the web page. On-line
inquiry forms are fine but should not be used to the exclusion of your
special email address. There are email scrambler programs that prevent
spammers from automatically using your email address from your website. As
this occurs in the background coding, the general visiting public will never
know that you’re protecting your email this way.
When sending out email messages do not include your name, business name and
contact information. People will just recognize you by your email address
such as:
in a day! Make it easy for your prospects to instantly know who you are or
risk your message being "trashed". The preferred route here is to set up a
‘signature’ file for your email program. Plus, this signature file should
include a hyper-link to your website. Here is my signature file:
Fantastic idea using your free hotmail account for all your firm’s email
needs. You can access it from anywhere, it has a good spam filter, and best
of all, it’s free!
Downside: If you have your own domain address for your website, you should
also have been given email addresses personalized to that domain address.
Example: My website address is www.websitetrafficbuilders.com. All of my
staff have email addresses that promotes our domain address every time we
use it, such as john@websitetrafficbuilders.com . It’s a turn-off for
potential clients to see that you have an {{alphabet soup|everyday}, free
mail account.
You were never really expecting much from the Internet so you found a great
deal by getting your firm listed in a ‘legal directory’ because they threw
in a free website.
Downside: To be efficient you must publish your web address on all your
printed matter. With a free website, whose site are you really promoting?
Plus, what happens if you decide not to continue your listing with this
directory? Not only does a sub-domain website address look cheap, such as
www.xyzlegaldirectory.com/petterman-law-firm.htm, they are almost impossible
to gain meaningful search engine standings from without resorting to pay per
click search engines.
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