STRATEGIES FOR IMPROVING YOUR LEGAL WEBSITE'S SEARCH ENGINE STANDINGS
OR INCREASE YOUR SITE TRAFFIC AND NEW CLIENT ACQUISITION OVER THE INTERNET
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.
This material is subject to copyright and any unauthorized use, copying or
mirroring is prohibited
BOOST YOUR INCOMING LEGAL LINKS
Incoming links are useful, although their importance has been diminished as
part of the last Google algorithm update. It is important to stay away from
link scams in favor of direct links to legal themed sites. In addition, I
would strongly suggest that you set up minimum link standards when
considering potential link partners:
A. Minimum Google Page Rank of 3 or higher.
B. No more than 20 links per page.
C. A direct hyper-link from the site’s Index page to the link page(s).
D. Link page should be static html only!
E. Any link is okay, but one with your keyword(s) is the best way to go.
For example:
OK link: http://www.legal-advice-library.info Legal site that provides
extensive, free informative legal articles and legal resources for
California, Nevada and Texas.
Preferred link: Legal advice articles Legal site that offers broad, free
informative legal articles and legal resources for California, Nevada and
Texas.
F. Superior, short descriptions, so you can get some additional traffic
while providing the duel benefit of higher search engine standings.
G. If your potential link partner’s link page is a ‘framed’ page or opens
clicked on links in a ‘frame’ steer clear of the trade.
H. Check your link popularity as well as your competitor’s link popularity
on a habitual basis to gage your linking plan’s progress. *Note, email me
for totally free link popularity software that will allow for you to do this
and more for six of the largest search engines. (Windows only)
I. Make sure you only do direct trades and not triangle links. For example,
site A requests that site B trade links. Site A does not intend to put site
B’s link on their domain but, on another affiliated site C. This is a poor
trade for site B.
J. Make it easy for your potential link partners to view your link
requirements and cut/paste your link code into their site. As an example,
you can view our link instruction page at: http://www.sandiegolawyerforyou.com/partner-signup.htm
As a free service exclusively for the legal community, our fourteen top
rated legal directories have just implemented a free reciprocal award
linking program. There is no obligation to join our directories and our top
rankings will create valuable link backs for your firm’s website. To check
out the program, just click here, http://www.sandiegolawyerforyou.com/partner-signup.htm
Quality incoming links are cheif to improved rankings and therefore,
augmented business. With a good linking program in place, your firm’s site
will soon reap the true potential the Internet offers legal firms.
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal directory sites. Houston lawyers http://www.houston-texas-lawyers-attorneys-directory.com,
Dallas lawyers http://www.dallas-fort-worth-texas-lawyers-attorneys-directory.com,
Los Angeles lawyers http://www.la-orange-county-lawyers-attorney-directory.com,
San Jose law http://www.san-jose-ca-lawyers-attorneys-directory.com
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