Las Vegas lawyers - attorneys legal directory
Over 10,000 Visitors to Our San Diego Lawyers Directory!
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.
This material is subject to copyright and any unauthorized use, copying or
mirroring is prohibited
Is it possible to achieve over 10,000 visitors per month only from high
organic search engine optimization? Yes! Our flagship San Diego lawyer’s
directory just exceeded 10,300 unique visitors in June 2006. In May, our
unique traffic to this directory was over 9,000 unique visitors. So this was
no fluke, as our search engine standings and traffic have been on an
ever-increasing, upward trend since its creation.
At www.websitetrafficbuilders.com we are very proud of this achievement. To
aid readers who would like to improve their own organic traffic, I’ve
highlighted three critical tips below which will help. However, first
understand that there are no ‘quick fixes’ to better website traffic. The
heavily touted instant fixes will only make sure that your bank account will
decrease. An additional probability could very well be an actual decrease in
your site’s rankings and/or a de-listing from the major search engines.
#1. Good, informative content. This is still the best way to earn top
rankings. The best way to do this is by writing your own unique copy. Your
content should provide good and solid information to your visitors. As an
example, if your specialty is immigration and your practice is located in
San Diego, your content should focus on San Diego immigration information.
Some short articles could be:
A. San Diego immigration facts – number of green cards issued, recent
immigration stats, border information, etc.
B. The immigration process.
C. Costs incurred when obtaining work permits/citizenship
D. Personalized actual cases where your firm ensured a successful outcome.
Such articles serve various functions: Good content shows expertise in legal
immigration issues and through various Internet PR firms and article
syndication services, you could easily multiply these benefits many times,
while providing a great source of one-way hyper-links to your firm’s legal
website.
#2. Incoming links. It’s really a ‘one-two punch’ of combining good content
with quality, similarly themed incoming links. As said in number one above,
good content and your own articles will create incoming links. To really
move to the top of the search engine results you should actively seek out
quality link partners.
As an example of the importance of incoming links, our San Diego lawyer’s
directory has over 5,800 links. Our home search engine optimization site (www.websitetrafficbuilders.com)
has over 10,000 links! No, you don’t need anywhere near these high numbers
to rank well. However, if your goal is the top of the organic search engine
results for your specific legal keyword phrase, you must have more links
than your competition. All legal keyword phrases are some of the most
competitive on the Internet. Therefore, it is necessary to develop hundreds
of quality links. Personally, we use specialty designed software to automate
this process as much as possible. For more information and free basic
linking software, see the Zeus reciprocal link generator banner on
www.websitetrafficbuilders.com.
It’s imperative to keep a strong legal theme for all your links (no linking
with travel/Viagra sites}. Poor quality and off-theme links can actually
lower your rankings. Because of our top search engine rankings, having links
from our legal directory sites will boost your site’s standings. In this
regard, we have set up two FREE programs particularly directed toward legal
quality linking. Our legal directory program provides fifteen high quality
legal links to your site. Plus, our Excellent Legal Content Award program
not only provides a link-back, but the quality award graphic adds to the
perceived quality of your site!
#3. The last essential element in shifting your firm’s site to the top of
the organic search engines legal keyword results is an easy to navigate
website. Finding information on your site should be a “no-brainer!” In
addition, ads, banners, animation and other flashy effects should be
eliminated or kept to a minimum. This is especially true for your home page.
Though web designers may tell you otherwise, flashy animation makes your
page load more slowly and causes some search engines to have difficulty
indexing your content. Plus, your visitors are looking for legal information
and assistance and not quasi movie entertainment.
If you do nothing else, stay away from any website propositions that promise
top rankings or instant linking in a short time period but do not provide
verifiable proof of their past results. Needless to say, do not even read
any such non-solicited pitches. No reputable search optimization company
uses spam to promote their business. See you on page one of the search
engine results!
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal directory sites, a few of which are: Houston
lawyers, Dallas lawyers, Los Angeles DUI lawyers, San Jose DUI lawyers, San
Francisco DUI lawyers Promotions Unlimited started out as a general search
engine optimization firm but has morphed into a specialized search engine
optimization service. Our attorney client’s results through our directories have
proven to be far more cost effective compared to Yellow Pages advertising. What
is surprising to us is the amount of skepticism still prevalent among legal
practitioners about the effectiveness of the Internet to generate new business.
Some times old habits die hard!
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