Las Vegas lawyers - attorneys legal directory
Top Google Rankings for Your Legal Website - Two Important Factors
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.
This material is subject to copyright and any unauthorized use, copying or
mirroring is prohibited
One major factor in SEO (Search Engine Optimization) is how your website
employs keywords. First your website must have well-written content that is
useful, informative, and unique. Now, your main task is to screen your
content the same way that Google's program does. If you have a website about
“San Diego bankruptcy lawyers” for instance, is your written content full of
keywords related to that topic?
If your content is written with the concept of keywords in mind, then it
will have a better chance of ranking well in Google. Again, these keywords
naturally occur if articles are interesting and focused.
A suggested rule to go by is to modify your content so that your keyword
phrase has a density of 1 to 3% of your page’s content. Be sure not to go
over the 3% upper limit, your content could be considered spam and barred or
severely penalized in the rankings.
This is another main rule the Google algorithm pays attention to: external
links to your site. Luckily, this part of of Google SEO is also within your
control if you take the time to set up a “link exchange” system. The fact
is, Google favors sites that have more external links pointing to them. A
link exchange is the way to build reciprocal links and keep your website
from being isolated in the Internet universe.
A lot of the legal websites we have reviewed are among the poorest in number
of incoming links. Without strong incoming links, your website will be at a
large disadvantage that will keep it out of the top Google standings.
Don't forget, legal keyword phrases are among the most competitive on the
Internet. To attain a top position for your firm, basic SEO techniques must
be followed. Though Google has recently lessened the value of certain
incoming links, they still remain a key element in all SEO.
What amount incoming links does it take to be ranked well? Well, here are
some of the incoming link counts for a few of our legal websites:
www.sandiegolawyerforyou.com -
3,074www.la-orange-county-lawyers-attorney-directory.com -
2,123www.san-francisco-oakland-bay-area-lawyers-attorneys-directory.com -
1,883http://www.california-attorneys-lawyers-dui-legal-advice-directory.us -
1,741www.san-jose-ca-lawyers-attorneys-directory.com - 1,266
If you desire to be on the first page of the organic listings of Google, you
must strive for a lot of good incoming links. The best way to set up your
linking program is through software designed to automate the entire process.
Looking for suitable linking partners, contacting them, creating and
maintaining your linking pages, and ensuring your linking partners do not
remove your link, can all be taken care of easily. If you’re interested in a
linking software recommendation, just email me.
In addition, we have developed a reciprocal linking program for all our
fifteen legal sites. Because of our high ranking, we have some basic rules
for joining our free program. If you are interested, review our program’s
details (http://www.sandiegolawyerforyou.com/partner-signup.htm ) and if you
are able to qualify, join the program. If accepted, your firm will have
fifteen high traffic and high ranking legal incoming links pointing to your
site!
There are no quick fixes. However, your time will be well rewarded with
higher standings and traffic for your site, if you play by the rules. The
higher your keyword phrase ranks directly translates into more targeted
visitors. Such highly focused visitors have a high conversion into new
clients.
Copyright 2007 Promotions Unlimited. All rights reserved.ABOUT THE AUTHORBob
Schwartz runs 15 legal directory sites, a few of which are: Houston lawyers,
Dallas lawyers, Riverside lawyers, Sacramento lawyers, Fresno lawyers
Promotions Unlimited started out as a general search engine optimization
firm but has morphed into a specialized search engine optimization service.
Our attorney client’s results through our directories have proven to be far
more cost effective compared to Yellow Pages advertising. What is surprising
to us is the amount of skepticism still prevalent among legal practitioners
about the effectiveness of the Internet to generate new business. Some times
old habits die hard!In July 2006 Bob's legal websites generated over 43,200
unique visitors.
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