Las Vegas lawyers - attorneys legal directory
Lawyers: Why your Website is NOT Enough
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
This material is subject to copyright and any unauthorized use,
copying or mirroring is prohibited.
With 84.8% of Internet users finding the websites they frequent and buy
products from by using search engines, it becomes clear that all legal firms
need to tap into that traffic.
After publishing your own site, SEO is the most recommended and beneficial
course of action, but, SEO is not so easy to understand. At its worst, SEO
is a maddening exercise in losing money and time.
You’ve invested time, money and emotion into this website and still it is
not supplying the hoped for traffic. This is when excitement can begin to
fade, and worries about your website and Internet legal client marketing
surface.
The world is bustling with talk about Search Engines (the Big 3: Google,
Yahoo and MSN, especially). Everyone wants a piece of the action, but even
with all this publicity – there is so much that is not being said.
Everyone our clients have their own legal website. Many also have two or
more websites. You might think with their own sites, why do they pay us for
placement in one of our city specific legal directories?
The reason is that our legal sites generate highly directed legal traffic
for our clients legal specialties. The cost of placement in our directories
turns out to be their most cost effective new client acquisition method.
Maybe, lawyers should understand before embarking on a SEO program, that
website designers are NOT SEO experts. Many of our clients have had
excellent sites. They have very 'in' color combinations, easy navigation,
fast loading and basic meta tags. However, their sites are not placed on the
first three pages for their major keywords.
To effectively optimize a legal website with a highly competitive keyword,
takes a commitment to on-going SEO work and substantial cash outlays. Plus,
usually there are no guarantees; unsuitable SEO work can actually decrease
your rankings and/or get one's site de-listed for certain major search
engines.
It all winds down to top keyword placement in the organic results of the
search engines. Legal keywords are some of the most competitive for
rankings. Everyone wants to be on page one of the returned search results.
Even page two or page three of the major search engines will create dramatic
traffic increases. Beyond page three placement results will usually not
produce the results needed to cover the time spent in the search engine
optimization efforts.
Our specific city legal directory approach supplies our clients with a
highly optimized site whose standing can be verified even before joining.
With the guess work removed, keyword standings and traffic verified, this is
a far more cost effective approach when compared to hiring a professional to
do SEO on the firm's own site. Bringing this point home is the fact that
with multi-year algorithm revisions by the search engines, and thousands of
new sites vying for top positions, SEO to be successful must be an on-going
labor intensive process.
Copyright 2007 Promotions Unlimited SEO services All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal directory sites, a few of which are: Los Angeles
lawyers, Las Vegas lawyers, San Francisco lawyers, California lawyers,
Dallas lawyers Promotions Unlimited started out as a general search engine
optimization firm but has morphed into a specialized search engine
optimization service. Our attorney client’s results through our directories
have proven to be far more cost effective compared to Yellow Pages
advertising. What is surprising to us is the amount of skepticism still
prevalent among legal practitioners about the effectiveness of the Internet
to generate new business. Some times old habits die hard!
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