Las Vegas lawyers - attorneys legal directory
Whose website is it anyway?
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
Everyone knows the Internet is like the Wild West. There are suckers out
there in cyberspace. How does one take advantage of the real opportunities
while avoiding the drawbacks?
The simple answer is to be careful; be very careful! Most important,
investigate & verify. Below are some common Internet scams pulled over on
attorneys:
Big practice or single practioner, you should have a website. Your website
should be promoted in your ads, on your letterhead, and on business cards.
The critical components of a proper website are your own top level domain
name, a properly designed site and dependable hosting for your site.
A. Purchase your own top level domain name. For
example, a top level domain is www.sanddiegolawyerforyou.com . Domains such
as www.sandiegolawyerforyou.com/bob-schwartz.htm , and
www.websitetrafficbuilders/law/bob-schwartz.htm are an examples of
sub-domains. Sub-domains are part of top-level domains and are sometimes
offered free as an incentive to buy other services. The issue with
sub-domains is that you are not the owner of the domain and any advertising
or promotion you do for the subdomain, mostly benefits the top-level domain.
The same can also be true for “free” domain package deals. The correct way
to secure a top level is to first check availability, and then register the
name (URL) for at least three to five years!
B. Domain Hosting – Now that you have your own
domain name you will need a place to host it. First, you should check for an
uptime guarantee. I suggest you do NOT even pay attention to a hosting plan
that does not guarantee at least 99.9% uptime! The cost here depends on a
number of factors, the most valuable of which are the amount of space you
need for your site and some extra for future growth, the number of email
accounts available, statistics package for analyzing your site’s traffic,
monthly data transfer, and if you want a dedicated IP.
I would suggest for most independent practices and small firms a basic
package that includes approximately 500 MB of disk space, 25 GB data
transfer, five email accounts and a good statistics package. The cost for
such a plan should typically run about $5.50 per month when paid on a yearly
basis.
C. Site Design – Again, the cost heavily relies on
the site’s size requirements and design features. For the vast majority of
single practitioners and small firms, the cost here should be approximately
$400 to $600.
Site Maintenance – This should be very small for most. Contact your local
Junior college for affordable aid or if you are a hands-on person, look into
Microsoft’s FrontPage. This is a very well-known program with probably any
feature you’ll need. Knowledge of HTML, the basic programming language of
Internet websites, is not needed.
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHORBob Schwartz, is the founder of Promotions Unlimited (search
engine optimization) a Internet legal directory (CA, TX & Las Vegas)
publisher and search engine placement technology analyst. You can contact
Bob via e-mail at seo711@gmail.com or visit his San Diego legal directory
at: www.sandiegolawyerforyou.com
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